Jesus, that makes the hair on the back of my neck stand straight up.
Courtesy of the Daily Kos:
Approximately eight children are shot each day by guns that have been improperly stored, typically found in American homes. That’s over 50 bleeding young bodies a week, due solely to human error. The statistics are baffling and heartbreaking but fortunately, they can be changed by just a few simple shifts in behavior by gun-owning adults. Such is the basis for the new #EndFamilyFire campaign, launched this week by the Brady Center to Prevent Gun Violence, with help from the Ad Council and myriad other partners fighting against gun violence and for increased gun safety.
And what, exactly, is “Family Fire?” It’s a brand new term that the initiative hopes to force into common use, even as they work to eliminate the very tragedies caused by it.
The organizations today are introducing a new term: “family fire,” aimed at preventing shootings that result from improperly stored weapons or misuse of firearms in households.
The idea for “family fire” takes inspiration from now familiar terms that have helped to address other epidemics in our country: secondhand smoke, designated driver, friendly fire. “Our goal is to make ‘family fire’ a part of the vernacular in an attempt to change behavior and save lives,” says Lisa Sherman, president and CEO of the Ad Council.
The campaign aims to be “something independent of any politics, completely non-partisan and non-political,” says Ky Hunter, vice president of programs of the Brady Center. Considering family fire is just one facet of what we all know to be a broad public health crisis (no matter what the NRA says), this seems like a wise approach. Most importantly, the initiative attempts to address the people who have the most power—and responsibility—to fix the problem.
Even the term “family fire” is enough to make my skin pop up with gooseflesh.
But it is also inarguably accurate, in that there are so many children killed by family members in the home with weapons that were purchased with the idea of keeping them safe from harm.