The most chilling gun control commercial I have ever seen.

By |2018-08-11T14:08:01+00:00August 11th, 2018|Categories: News|Tags: , , , , , |6 Comments

Jesus, that makes the hair on the back of my neck stand straight up. 

Courtesy of the Daily Kos:

Approximately eight children are shot each day by guns that have been improperly stored, typically found in American homes. That’s over 50 bleeding young bodies a week, due solely to human error. The statistics are baffling and heartbreaking but fortunately, they can be changed by just a few simple shifts in behavior by gun-owning adults. Such is the basis for the new #EndFamilyFire campaign, launched this week by the Brady Center to Prevent Gun Violence, with help from the Ad Council and myriad other partners fighting against gun violence and for increased gun safety.

And what, exactly, is “Family Fire?” It’s a brand new term that the initiative hopes to force into common use, even as they work to eliminate the very tragedies caused by it.

The organizations today are introducing a new term: “family fire,” aimed at preventing shootings that result from improperly stored weapons or misuse of firearms in households.

The idea for “family fire” takes inspiration from now familiar terms that have helped to address other epidemics in our country: secondhand smoke, designated driver, friendly fire. “Our goal is to make ‘family fire’ a part of the vernacular in an attempt to change behavior and save lives,” says Lisa Sherman, president and CEO of the Ad Council.

The campaign aims to be “something independent of any politics, completely non-partisan and non-political,” says Ky Hunter, vice president of programs of the Brady Center. Considering family fire is just one facet of what we all know to be a broad public health crisis (no matter what the NRA says), this seems like a wise approach. Most importantly, the initiative attempts to address the people who have the most power—and responsibility—to fix the problem.

Even the term “family fire” is enough to make my skin pop up with gooseflesh. 

But it is also inarguably accurate, in that there are so many children killed by family members in the home with weapons that were purchased with the idea of keeping them safe from harm. 

About the Author:

This blog is dedicated to finding the truth, exposing the lies, and holding our politicians and leaders accountable when they fall far short of the promises that they have made to both my fellow Alaskans and the American people.


  1. Anonymous August 11, 2018 at 5:31 am

    And when those children are hurt or killed, the first reaction of many people is to feel sympathy for the families because they lost a child, not anger because they didn’t use proper safeguards. If a parent left a bottle of poison on the kitchen table and a child died from ingesting it, there would be an outcry, but a loaded gun has somehow been made sacred, and the negligent care of it it forgiven.

    • Paul August 11, 2018 at 7:33 am

      5:31am – You are absolutely correct. It is way past time for us to prosecute gun owners whose guns are used in Family Fire. No more of this bullshit “they suffered enough.”

      • Anon August 11, 2018 at 5:35 pm

        A fri nd’s young teen nephew was shot in his jaw, the bullet shattered his upper jaw exiting his cheek. After a seven hour surgery his mouth will be wired shut for 12 weeks. His father has a stock pile of guns many purchased blaming Obama will take guns away. This was a mystery “accident” allegedly. The alcoholic father enjoys firing bullets straight into the air, was found guilty of domestic violence sent to Anger Management. He was too drunk in the early morning to go to the ER with his son but he gets to keep his guns. I would guess most of their rural living Trump and Palin loving relatives do not want gun control laws. They worry the father will intentionally shoot his soon to be ex wife or kill someone else. Because, you know, he may deer hunt and protects him self but in reality is suspected of wrecking his son’s face.

    • Anonymous August 11, 2018 at 4:01 pm

      Also as many times as they say not to do it, somebody leaves their kid in a closed car in hot weather. Put a bell on them, if you can’t even remember you kid is in the car.

  2. Anonymous August 11, 2018 at 5:39 am

    I don’t know who this kid is but he is amazing.

    And the father’s slow recognition of the truth about having a gun in the house is chilling.

  3. anon August 11, 2018 at 10:04 am

    “LISTEN: Cockpit audio from worker who stole empty plane from Sea-Tac Airport
    A 29-year-old Horizon employee who stole an empty plane from Sea-Tac Airport communicated with air traffic control before crashing on a small Pierce County island.”

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