Courtesy of Alaska USA:
Candidates across the country and allied outside groups are seizing on the issue of guns in advertising this election cycle, but with a twist: More spots now promote gun control than oppose it.
That messaging represents a reversal from the last midterm cycle in 2014 and even 2016, when the combined total of pro-gun-rights spots in governors, House and Senate races eclipsed those touting restrictions on guns, according to a USA TODAY analysis of data from Kantar Media.
The shift follows a rash of mass shootings, including the killing of 17 students and staff members at Marjory Stoneman Douglas High School six months ago Tuesday.
Democrats are driving the surge in advertising favoring gun control as polling shows the public generally supports stricter laws covering the sale of firearms and overwhelmingly supports expanded background checks.
The Democrats are also getting help from the Parkland Students who are still meeting with people across the country and talking about sensible gun control legislation.
And that includes members of the NRA and pro-gun protesters.
Parkland students have been meeting face to face with NRA members on their nationwide tour for gun reform — and they’re finding common ground pic.twitter.com/sc7Sr1OHRb
— NowThis (@nowthisnews) August 14, 2018
This could be the first election cycle in a while where real progress is made when it comes to gun control and comprehensive background checks.